OUTDOOR PRODUCTS ARE OUR
Passion
MAY WE INTRODUCE OURSELVES?
For us, outdoor isn’t just a job – it’s our passion. For over 40 years, our agency has stood for premium outdoor products, genuine enthusiasm for the sport, and personal partnerships built on mutual respect.
With a strong portfolio of eleven premium brands – including Hestra, Therm-a-Rest, and MSR – and a deep network across the industry, we connect what belongs together: great products, trusted retailers, and active outdoor communities.
We work with a forward-thinking, hands-on, and innovative approach – and we prefer to test our gear ourselves: skiing, climbing, mountain biking, or windsurfing. Whether it’s sales, marketing, events, or service – we deliver full-service solutions with real substance.
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What matters most to us? Honest, personal connections. That’s how long-term partnerships are built. Now, meet the team behind the agency!
ANDY HETZ
Andy is Co-Owner of the ROCK’nd SNOW Outdoor Sports Agency.
His passion for skiing started early. At just 16, he completed his first ski instructor training and has since been working as a guide in our mountain and ski school. It quickly became clear to him that he wanted to live closer to the mountains to spend as much time as possible skiing and exploring the outdoors.
Andy studied Marketing & Sales at the University of Innsbruck and completed internships at MSR in Seattle and in a PR agency. At the same time, he managed the operations of our ski and mountain school. In 2019, after earning his Master of Science in Strategic Management – with a thesis focused on branding in the freeride community – he officially joined the agency.
Andy combines his passion for outdoor sports with strong product expertise and in-depth knowledge of marketing and sales. His excellent English skills ensure smooth communication with our international brand partners.
CHARLY HETZ
Charly is Co-Owner of the ROCK’nd SNOW Outdoor Sports Agency.
His connection to the mountains began in childhood, at a time when mountaineering was just starting to gain popularity. Alongside his studies in sports science, he completed his certified ski instructor training in 1978 and became a fully certified mountain and ski guide just a year later.
Over time, he realized that high-quality gear is absolutely essential in mountain sports – and he also loved wearing the most stylish outfits on the slopes. That passion evolved into the idea of starting his own agency, bringing great brands and sports retailers together. At the ISPO trade show – back then still held on Munich’s Theresienwiese – he made his first contacts with Edelrid and Cascade Designs. Shortly after, he was invited to the Hestra headquarters in Sweden – and that’s where the success story truly began.
Charly brings more industry experience than almost anyone – and of course, he’s always got a good story or two up his sleeve!
